| Say hello to a simple marketing plan... Say goodbye to procrastination and the challenge you feel about marketing yourself!
“How
A Simple Marketing Plan
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It’s time you discover a simple marketing plan that you ENJOY DOING! One that takes into |
Plus,
you’ll learn how to obtain your FREE copy of
“Marketing Ideas for Women in Business,”
an inspiring collection of stories and tips from entrepreneurs who
embraced their individual strengths and passions to create and grow
their own business. (the guys like it too)
| From: | Beth Woodward, CPCC, Chief Executive Kid |
| Marketing on the Playground™ |
Dear Solo Entrepreneur,
Come on, admit it. You’ve been hiding.
You know you need to do it, but “selling” is not comfortable for you, and the very thought of it causes all of your energy to suddenly drain away. |
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I know. I’ve been there myself.
I used to beat myself up over the fact that I wasn’t taking the necessary steps to create enough business.
Although I loved doing my work, and my clients were ALWAYS enthusiastic about the outcome, I DREADED the thought of trying to convince people to hire me.
If you have ever interviewed for a job, you know that feeling down in your gut. Well, I felt that way every time I had to pick up the phone. Did I really want to spend the rest of my life feeling like I was going on one job interview after another? NO THANKS!
No wonder I immersed myself in administrative details, endless preparations, and constantly “getting ready to start.”
But I did understand one thing, and that was the simple formula that makes marketing an absolute necessity for any business to survive:
No Marketing = No Clients = No Money = No Business
“I
Was Ready to Go Back to a Job
That I Didn’t Enjoy.”
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I quickly learned that typical marketing approaches were not going to work for me, and I almost quit what I loved doing because of the stress of marketing. Does any of that sound familiar? Well, you’re not alone! I have heard the same story from countless Entrepreneurs, Alternative Health Care Professionals, Consultants and Business Owners. |
And I discovered a secret to marketing that works for all of them!
Like all of us, you started a business because you wanted a better life, more control over your time, and the feeling that you were really using your talents. So you found something you’re passionate about and you’ve put your heart and soul and resources into starting your business. Congratulations! Going after your dream is a big deal.
Of course that means the Marketing Monster is at your doorstep.
The reality of convincing others to part with their money for your product or service. That’s a big step that comes easy for some people but is challenging for most of us.
Why? Because
we all start our business with the idea that
“I want to spend time DOING
_______” (consulting, art, massage – fill in your own passion).
The problem
is that none of us launch our business with the
idea
“I really want to spend
my time MARKETING _________.”
There’s a huge difference in the two!
“I
Discovered The Secret That
Changed Everything For Me!”
When
I realized how much different marketing skills were from the talents
I already had, my heart sunk!
I didn’t want to have to change who I am just to succeed at what I love!
That’s when I discovered that I was approaching marketing all wrong! I wasn’t taking into account my own learning style, my strengths, and my passions.
I thought I had to change to fit my marketing strategy.
What I learned is that my marketing had to change to fit me!
As soon as I understood that, I realized that the marketing formula could be turned around!
Market
My Way = More Confidence = Attract More Clients =
A THRIVING BUSINESS!
That’s when the “My Way™ Marketing Plan” was born!
By making a simple shift in your approach to marketing you can harness the energy and passion that launched your business in the first place. It’s like finding the “ON Switch” you never new existed!
| Hi, I’m Beth Woodward, and I have now helped many solo professionals develop and implement a simple marketing plan designed specifically for them that ACTUALLY WORKS! |
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“My Confidence and Creativity Have Soared!” In Beth Woodward's "MY WAY Marketing Plan," I found an unexpected treasure trove. I quickly learned how to move beyond the roadblocks of getting my new product launched. The knowledge I gained is priceless -- from developing a marketing strategy I can be comfortable with -- to helping me better understand joint venturing. The icing on the cake was discovering how to embrace my introvert tendencies as an asset in my marketing. Needless to say, my creativity soared to new heights (not to mention my confidence level!) I'll continue to recommend Beth's "Marketing on the Playground" to those who've been searching for their own unique, personalized approach to marketing.
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A respected marketing expert recently gave me a tip during a conversation. She said,
“The people I’ve seen fail in business are those that bounce around from one marketing idea to the next, never focusing long enough to see their plan through. The people I’ve seen succeed are those that take their plan, stick to it, and work it.”
Once you have in place a simple marketing plan that works for you it’s easier to keep it consistent. You have FUN with it and you’re anxious to jump right in. Your energy level increases with the excitement of finding your marketing passion.
That’s why all of the Marketing On The Playground™ programs take an entirely new approach to marketing that:
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Allows your playful spirit to shine through, |
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Liberates you from awkward methods, |
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Gives you the confidence to take action and, |
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Provides the accountability that produces amazing results! |
Just knowing that you are taking action instead of procrastinating releases huge amounts of energy and enthusiasm to get the job done!
In the 90-Day My Way™ Marketing Plan I walk you through a customized design process that implements the core elements of my programs and brings it all together with results that are very powerful.
Because it is designed specifically for you to create the most successful business possible, it produces the perfect marketing plan to get you there.
The program begins with the foundation of:
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Assessing your Comfort Zones, |
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Honoring your Individual Learning Style, |
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Working directly from your Strengths and Passions, and |
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Bringing your Genuine Spirit to the marketing playing field. |
| "Do What You Do Best!" Beth, before we came to your program we were going in so many different directions. Through this program you've helped us get clear about our unique strengths and passions around marketing, paving the way for us to do the aspects of marketing we enjoy and let go of the ones we don’t. Not only do we focus on 2 key ways of marketing vs. 6 or 7, we each do the parts that we enjoy and do well and let the other do what they do best. Ann and Lynn |
Here’s How This 90-Day Program Works
By uncovering the real “YOU” and your Individual Strengths & Passions, we create a simple marketing plan that fits YOUR style and YOUR approach!!
Then we provide all of the support and accountability to help you make your plan a reality!
The 90-Day Program Includes:
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Your personal assessment,
- One-on-one
Training and Coaching calls, to develop your own marketing process,
- Consulting
Group Calls twice each month, and
- Laser
Focus Integrity Calls each month
(This is where the REAL action happens!!!)
Part 1. – Personal Assessment
You will receive a marketing assessment and information sheet via email, to help you identify your passions, strengths, values, mission statement and vision for your business. Upon completing this you will have a firm understanding of why traditional marketing methods may have been so far outside your comfort zone.
Assessment – |
Value: $125 |
This will be followed by your training and coaching sessions.
“An Introvert Takes Action!” "Although I am introverted, I made a wonderful discovery in your program. When I am excited about something, I can use that energy to propel me into situations that might otherwise feel draining. It worked so well I actually started picking up the phone and making calls to prospective clients. Something I would have never done before your program. I have so much more energy now, instead of being depleted as I might have expected. In fact, if you didn't know better...you might guess I was quite an extroverted person! I hadn't tried pushing myself like this for a long time, and it has been really very exciting and rewarding! " Cindy F. |
Part 2. – One-on-One
Training and Coaching Calls
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The
First Call is our development
meeting. It will begin with reviewing your information, firming
up your mission and vision for your company and identifying
your perfect client. We then move into fun brainstorming of
actual marketing ideas, steps to take and the outcome you
want to achieve.
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Our Final Call(s) will be scheduled 1-2 weeks out. These call(s) are set up to help you maintain your plan, continue your focus and to have a partner as you begin the process. This may be scheduled in your choice of time segments – 60-minute or 30-minute calls. Future calls may be scheduled at an additional cost. |
Together
during these calls we develop A Simple Marketing Plan for
you to follow:
- Specific marketing approaches directly tied in with your Values, Strengths and Passions.
- Timelines to achieve your goals and the tools identified to help you get there.
- A management system that fits your style, to oversee the process. Are you a sticky note person, do you live in your Palm Pilot or are you a visual writer with your calendar or day timer?
- An accountability process established for your individual needs and wants.
- Specific examples you can follow from participants that have successfully implemented the Marketing On The Playground™ program with a whole new outlook towards marketing themselves.
2
Hours of Coaching
– |
Value: $250 |
By the conclusion of this step you are organized and ready to take action. Combine this with participation in the group consulting calls – Our Master Mind Group!
Part 3. – Consulting Group Calls
Twice each month I conduct a one-hour consulting group call by teleconference, designed to harness the synergy of all My Way™ Marketing Plan participants.
During this action-filled teleconference, you benefit from
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Coaching, |
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Group brainstorming to generate ideas for YOU, |
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Tapping into other business owners’ expertise |
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A buddy system for added focus, ideas and teamwork, |
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Gaining focus and clarity on issues you face, |
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Establishing accountability, |
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Getting answers to business and marketing questions |
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“Test marketing” your ideas on the group, |
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Helping others achieve success in their business, and |
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Q & A with the Chief Executive Kid! |
The passion that develops on these calls is amazing!
“You
may be in business for yourself,
but you don’t have to do it by yourself!”
6
Hours of Group Coaching – |
Value: $750 |
| “Our Brainstorming Gave Me National Exposure!” “During
the program, we came up with the idea of making my own story
the actual marketing tool. Then the Minnesota Historical Society contacted me about showing it as part of their "Greatest Generation" project as a way of encouraging people to record their parents stories. Now the U.S. State Department has contacted me about using it for a government project on new media. I'm amused that everyone WANTS to view what is essentially a commercial for my business! This simple tactic has provided me with plenty of publicity and a growing reputation as "the" person in this business. All thanks to my participation in the program!” Michael
McIntee |
Special
Bonus! All Sessions Recorded Live!
Don’t miss a single call! Each session will also be provided as a downloadable MP3 recording so you can review it whenever you need to. Keep these files and refer back to them during the month!
If you are having a difficult time staying focused on your goals, getting things done, and meeting deadlines, participating in this group will help you stay in action!
And
finally, the real secret to the My Way™ Marketing
Plan!
Part 4. – Laser-Focus Integrity Call -Your Secret
Weapon!!
This is what sets our program apart from anything else!
You are invited to participate in a Laser-Focus Integrity Call each month during the program!
What’s
an Integrity call? It’s the absolute best way to
put your plan into action, engaging your call to action and competitive
spirit!
- You call in at the designated time to the pre-assigned bridge line.
- I conduct the initial call which actually lasts about 10 minutes. Each person states what their goal will be to accomplish in the next 60 minutes. Your goal might be that messy desk you’ve been avoiding, your marketing plan, your website page, the calls you need to make and whatever is next on your action list.
- After stating your goal for the next hour, you hang up the phone and “dig in” with a focus like you’ve never experienced before!
- At the top of the 2nd hour you call back in and let us know what your exciting accomplishment has been and what you will complete in the next hour.
There is no replacement for this laser beam focus! You will be amazed at what you can accomplish in such a short time period with the simple help of accountability and camaraderie.
- We will continue to meet on the bridge line at the top of each hour. By the 4th hour we will complete our call and you will either have finished your goals objective or have a good handle on moving forward with your project.
Can’t make the full 4-hour time period? That’s OK – join us for whatever portion you can!
3
Hours of Integrity Focus Calls – |
Value: $375 |
| “Integrity Calls In Action!” Here's my own experience to share: I told a friend and peer I had been dodging my desk for 6 hours knowing it needed to be cleaned and organized. (OK, so it was really 3 months but 6 hours for that day) She asked if I would like to call her back in 1-hour to let her know what I had accomplished. At first I said, "No, I can do it myself". Then I said, "Why not, I'll call you in 1-hour." WOW! I was so excited in what I had achieved during that short time I called back and said, "I'll call you again in 30-minutes". I love walking into my office now. Without that accountability I would not have accomplished what I did in such a short time. It was also exciting, fun and motivating. I KNEW I would have a clean desk since I had said I would do it and I had to make a phone call. I'm sure I would still be sitting here in my piles without this process. IT REALLY WORKS! Beth
Woodward |
That’s
$1,500.00 in Customized Services, Plus Your Own Personal Marketing
Strategy! |
I wish this program
had existed when I was struggling to market my business, and came
so close to quitting! Luckily, I didn’t give up, and I sincerely
want you to succeed, too!
So I’m making you an irresistible offer!
Even though the value of the time and services provided is easily $1500, I want everyone who has ever struggled to market their services to benefit from this program.
That’s why this program is a bargain at only $875!
In fact there’s no way you can put a price on the energy and motivation that you get from the Group Coaching Calls and especially the Laser-Focus Integrity Calls!
But
I want to introduce this program to
as many people as possible!
So
as an introductory special,
the My Way™ Marketing Plan Program
is being made available right now for
3 Payments of Only $199!!!
If you have been struggling with marketing, and don’t want to spend one more day putting off the growth of your business, NOW IS THE TIME!
Put a simple marketing plan into action! Your marketing begins with who YOU are, not who you think you’re supposed to be!
Give yourself permission to step into your comfort zone and market from your strengths and passions – market from the GENUINE you.
“But
Beth, you don’t understand, I don’t have any marketing
dollars right now.”
Do you remember
the formula?
No Marketing = No Clients = No Money = No Business
How many clients would you need to have, or products would you need to sell to make up the cost of this program?
One client…two? How many workshops would you have to fill?
Here’s a great example. A very successful woman shared one of her beginning experiences with me. She had just purchased shirts to help market her business. She sat in the middle of the floor complaining about the money she had spent on those shirts.
A friend asked how much they had cost. The total was $300.00.
Her friend then asked “How much is 1 membership fee when someone joins your program?”
It was $300.00. She immediately saw the cost of those promotional shirts in a new light – she put it all in perspective.
It’s like the old saying, “You can’t expect heat from the fireplace until you put in some wood!”
How many new clients do you need to justify learning to market your business properly?
Then of course, there’s the value! The freedom and excitement of marketing as the genuine, unique and passionate YOU! That’s Priceless!
100% Satisfaction Guarantee!You Risk Absolutely Nothing! |
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I'm so sure the My Way™ Marketing Plan Program will work for you, and so committed to see that it does, that if you apply the simple methods that we identify and you don't see results within 90 days of the program, I will personally review your activities and methods and make suggestions to help you improve your marketing. If you're still not satisfied, I'll refund your purchase price in full!! It’s that simple!
The
Hidden Benefit of Using
A Simple Marketing Plan
An unspoken bonus of the program is that your style of presenting ideas will very quickly begin to attract more clients. Think about it. When you are uncomfortable selling yourself or your products how does that come across to your prospective clients? They sense it, and feel uncomfortable, too. But when you find that comfort zone of marketing and give yourself permission to speak from there, your client is seeing the real YOU. That’s when the benefit of what you offer comes shining through!
We work to identify your perfect communication style. Because you are naturally more comfortable with who you are and what you have to say, that genuine person will emerge – and that’s what attracts clients!
| "How Personal Style Expanded My Business!" "The most useful part of this experience for me was that I stepped out of my HR head and went with overall personal strengths, not strictly my knowledge base for the consulting side of what I do. Since that time and by participating in your brainstorming groups, I have created an entirely new business from my passion of singing: SINGgular Celebrations. Thank you so much for creating an environment that inspires out-of-the-box “fit my personal style” marketing ideas. Arlene Presenting the “new” www.arlenevernon.com and Singular Celebrations |
A Special Gift!
When you sign up for the MY Way™ Marketing Plan you will also receive:
“Marketing Ideas for Women In Business”™
A collection of stories and tips from women entrepreneurs who have embraced their individual strengths and passions to create and market their own businesses. (Yes, the guys like it too).
A $15.59 Value – FREE! E-Book
Extra Bonuses!!
"How To Love Networking"
by Gail Sussman Miller
This Networking E-brochure gives you valuable "safe" and fun tips that will have you thinking about networking in a different way.
A $27.00 Value – FREE!
Free Marketing Tidbits
Twice a month you will receive free Marketing Tidbits. These are real-life examples in story form on marketing effectively and having fun while you're doing it! Included in the Tidbits is a section called JUST FOR FUN! and New, Upcoming Stuff.
Are
You Ready to Say Hello to a Simple Marketing
Plan…
And
Say Goodbye to Procrastination and the Anxiety You Feel About Marketing Yourself? |
Then Do It Right Now! |
YES Beth! I Want To Open New Doors By Marketing MY WAY Starting Today!
Don’t charge me the regular price of $875.00!
I
Want the Introductory Offer of
3 Payments of Only $199 Or I
Can Save $28 More with |
I Understand I Receive $1,542 in Value With:
I sincerely hope you choose to take action and prepare to discover the fun and exciting marketer I know you can be! There’s a simple marketing plan that’s realistic and workable with your name on it, just waiting to be discovered by you!
Register now!
Questions?
Please feel free to email me. I’m always open to helping you find a simple marketing plan that you can easily implement.
Email
the Chief Executive Kid
877.915.8090
Sincerely,
Beth
Woodward
Beth Woodward, CPCC, CEK (Chief Executive Kid)
Marketing On The
Playground™
P.S. One more thing… to make absolutely certain you succeed in this program, in addition to everything else you receive, I’m offering UNLIMITED EMAILS to keep you focused on achieving your goals, getting unstuck and learning to market yourself in the way that works best for YOU!
Email me any time during the 90-Day My Way™ Marketing Program for advice and input. I want to provide you that all-important partnership to marketing SUCCESS!
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Copyright
2005-2006 MarketingOnThePlayground.com. All Rights Reserved
612.861.7519 | 877.915.8090 | Email
Beth